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RECORD LABEL INFOMATION

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COLUMBIA RECORDS  Columbia Records is an American record label owned by Sony Music Entertainment, a subsidiary of Sony Corporation of America, the North American division of Japanese conglomerate Sony. It was founded in 1887, evolving from the American Graphophone Company, the successor to the Volta Graphophone Company. Columbia is the oldest surviving brand name in the recorded sound business, and the second major company to produce records. From 1961 to 1990, Columbia recordings were released outside North America under the name CBS Records to avoid confusion with EMI's Columbia Graphophone Company. Columbia is one of Sony Music's four flagship record labels, alongside former longtime rival RCA Records, as well as Arista Records and Epic Record Artists who have recorded for Columbia include AC/DC, Adele, Aerosmith, Louis Armstrong, Tony Bennett, Beyoncé, PARLOPHONE RECORDS Parlophone Records Limited (also known as Parlophone Records and Parl...
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PARLOPHONE RECORDS - COLDPLAY, PARADISE

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COLDPLAY, PARADISE Task 1: Product analysis. Semiotic analysis of 4 music videos (two from COLUMBIA record label, two from PARLOPHONE) using the technical codes, conventions of Music Video with reference to Goodwin (ML), representation(Rep), record label (Ind), audience and how this is targeted (Aud). TECHNICAL CODES  CAMERAWORK - the camerawork resembles somewhat to a home VHS video showing a journey, there are a lot of stationary shots where we see the protagonist committing to an action or moving EDITING - the editing isn't anything special with no use of special transitions or effects perhaps to not distract the audience and let them focus on with the narrative  AUDIO - there aren't any additional sounds or music added to the video but the song has been altered to allow for a longer intro and outro LIGHTING - a lot of natural light is used, the overall lighting grade is quite bright as it's shot d...
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