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AUDIENCE AGE RESEARCH
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AUDIENCE RESEARCH FOR MUSIC MARKETING BRIEF after collating all data from the 10 candidates I have finalised my song choice to 2 PAC - All Eyez On Me, only because the majority of people that I have interview enjoyed that old school rap which All Eyez On Me evokes https://docs.google.com/document/d/1rQYsFZ295CtlLUXLPhNSMigvrmvCekK9d7lC7a7DnXo/edit?usp=sharing
DRAKE OVO WEBSITE
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DRAKE "OCTOBERS VERY OWN" WEBSITE Task 2: Product analysis. Semiotic analysis of existing music magazines focusing on front cover and a double page article) or of websites of existing bands/artists (homepage, linked pages). Consider too representation (Rep), record label (Ind), audience and how this is targeted (Aud) SUMMARY - the overall layout of the website is clean and simple with it's clear logo which direct you to where you need to be, the website opens with the promotional video for the artists brand, there are options for the shop, store, stores, news and support as well as search engines and login which is laid out in the famous helvetica font which is used with high end fashion brand like off white, with the use of that font it resemble the high end quality other brands offer which help entice the consumer. REPRESENTATION - the OVO brand has been known for the hype it carries and is in line with typical stereotypes within artist and th...
RECORD LABEL INFOMATION
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COLUMBIA RECORDS Columbia Records is an American record label owned by Sony Music Entertainment, a subsidiary of Sony Corporation of America, the North American division of Japanese conglomerate Sony. It was founded in 1887, evolving from the American Graphophone Company, the successor to the Volta Graphophone Company. Columbia is the oldest surviving brand name in the recorded sound business, and the second major company to produce records. From 1961 to 1990, Columbia recordings were released outside North America under the name CBS Records to avoid confusion with EMI's Columbia Graphophone Company. Columbia is one of Sony Music's four flagship record labels, alongside former longtime rival RCA Records, as well as Arista Records and Epic Record Artists who have recorded for Columbia include AC/DC, Adele, Aerosmith, Louis Armstrong, Tony Bennett, Beyoncé, PARLOPHONE RECORDS Parlophone Records Limited (also known as Parlophone Records and Parl...