DRAKE OVO WEBSITE

DRAKE "OCTOBERS VERY OWN" WEBSITE

Task 2: Product analysis. Semiotic analysis of existing music magazines focusing on front cover and a double page article) or of websites of existing bands/artists (homepage, linked pages). Consider too representation (Rep), record label (Ind), audience and how this is targeted (Aud) 

SUMMARY - the overall layout of the website is clean and simple with it's clear logo which direct you to where you need to be, the website opens with the promotional video for the artists brand, there are options for the shop, store, stores, news and support as well as search engines and login which is laid out in the famous helvetica font which is used with high end fashion brand like off white, with the use of that font it resemble the high end quality other brands offer which help entice the consumer. 

REPRESENTATION - the OVO brand has been known for the hype it carries and is in line with typical stereotypes within artist and their brand like Nike, Jordan and Adidas which all carry the hype which consumers enjoy 

RECORD LABEL - OVO which was founded by Drake himself and has multiple artist that are with him such as PARTYNEXTDOOR and Majin Jordan who are well known within OVO sound  

HOW IS THE AUDIENCE TARGETED - with the combination of drake and his high status with the hype that the artist carries a lot of his audience is gained through that as well as the world of fashion and his OVO clothing and Drakes style bringing in his audience as well.