PHOTOGRAPHY AND MY EXPLORATION WITH THE ART




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RECORD LABEL INFOMATION

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PARLOPHONE RECORDS - COLDPLAY, PARADISE

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COLDPLAY, PARADISE Task 1: Product analysis. Semiotic analysis of 4 music videos (two from COLUMBIA record label, two from PARLOPHONE) using the technical codes, conventions of Music Video with reference to Goodwin (ML), representation(Rep), record label (Ind), audience and how this is targeted (Aud). TECHNICAL CODES  CAMERAWORK - the camerawork resembles somewhat to a home VHS video showing a journey, there are a lot of stationary shots where we see the protagonist committing to an action or moving EDITING - the editing isn't anything special with no use of special transitions or effects perhaps to not distract the audience and let them focus on with the narrative  AUDIO - there aren't any additional sounds or music added to the video but the song has been altered to allow for a longer intro and outro LIGHTING - a lot of natural light is used, the overall lighting grade is quite bright as it's shot d...
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