Lawrence Zaballa

DRAKE "OCTOBERS VERY OWN" WEBSITE Task 2: Product analysis. Semiotic analysis of existing music magazines focusing on front cover and a double page article) or of websites of existing bands/artists (homepage, linked pages). Consider too representation (Rep), record label (Ind), audience and how this is targeted (Aud)  SUMMARY - the overall layout of the website is clean and simple with it's clear logo which direct you to where you need to be, the website opens with the promotional video for the artists brand, there are options for the shop, store, stores, news and support as well as search engines and login which is laid out in the famous helvetica font which is used with high end fashion brand like off white, with the use of that font it resemble the high end quality other brands offer which help entice the consumer.  REPRESENTATION - the OVO brand has been known for the hype it carries and is in line with typical stereotypes within artist and th...

COLUMBIA RECORDS  Columbia Records is an American record label owned by Sony Music Entertainment, a subsidiary of Sony Corporation of America, the North American division of Japanese conglomerate Sony. It was founded in 1887, evolving from the American Graphophone Company, the successor to the Volta Graphophone Company. Columbia is the oldest surviving brand name in the recorded sound business, and the second major company to produce records. From 1961 to 1990, Columbia recordings were released outside North America under the name CBS Records to avoid confusion with EMI's Columbia Graphophone Company. Columbia is one of Sony Music's four flagship record labels, alongside former longtime rival RCA Records, as well as Arista Records and Epic Record Artists who have recorded for Columbia include AC/DC, Adele, Aerosmith, Louis Armstrong, Tony Bennett, Beyoncé, PARLOPHONE RECORDS Parlophone Records Limited (also known as Parlophone Records and Parl...

COLDPLAY, PARADISE Task 1: Product analysis. Semiotic analysis of 4 music videos (two from COLUMBIA record label, two from PARLOPHONE) using the technical codes, conventions of Music Video with reference to Goodwin (ML), representation(Rep), record label (Ind), audience and how this is targeted (Aud). TECHNICAL CODES  CAMERAWORK - the camerawork resembles somewhat to a home VHS video showing a journey, there are a lot of stationary shots where we see the protagonist committing to an action or moving EDITING - the editing isn't anything special with no use of special transitions or effects perhaps to not distract the audience and let them focus on with the narrative  AUDIO - there aren't any additional sounds or music added to the video but the song has been altered to allow for a longer intro and outro LIGHTING - a lot of natural light is used, the overall lighting grade is quite bright as it's shot d...

QUEEN, BOHEMIAN RHAPSODY  Task 1: Product analysis. Semiotic analysis of 4 music videos (two from COLUMBIA record label, two from PARLOPHONE) using the technical codes, conventions of Music Video with reference to Goodwin (ML), representation(Rep), record label (Ind), audience and how this is targeted (Aud). TECHNICAL CODES CAMERAWORK - the music video utilizes a lot of zoom in to help elevate the visual aspect of the music video, it uses a lot of mid shots to capture the bands facial expression and key moment of their performance to make the audience feel like they were they are there EDITING - at the time the video was made the editing was the best the world has ever seen with a lot of fade edits and lots of colour experimentation they showed a whole new side to the band which helped them gain a lot of audiences  AUDIO - the music video does not have any other additional sounds but only the music in addition the music does...

DOMINIC FIKE, 3 NIGHTS Task 1: Product analysis. Semiotic analysis of 4 music videos (two from COLUMBIA record label, two from PARLOPHONE) using the technical codes, conventions of Music Video with reference to Goodwin (ML), representation(Rep), record label (Ind), audience and how this is targeted (Aud). TECHNICAL CODES CAMERAWORK - the opening scene uses a sequence of montage scenes that consists of zoom in and outs as well as tilts of objects which evoke credibility, the camera's depth of field is always on focus with either the artist or on another subsidiary character and never on the background to supposedly to emphasise them throughout the narrative EDITING - the music video does not use any special effects or fancy transitions perhaps to help progress with the narrative naturally without any distractions, they decide to use a film filter to make it feel almost real for the audience with a slight distortion for the escapism ...

21 SAVAGE, ALOT Task 1: Product analysis. Semiotic analysis of 4 music videos (two from COLUMBIA record label, two from PARLOPHONE) using the technical codes, conventions of Music Video with reference to Goodwin (ML), representation(Rep), record label (Ind), audience and how this is targeted (Aud). TECHNICAL CODES   CAMERAWORK - the camera primarily uses a lot of pans and zoom in techniques to highlight key detail and also progress with the narrative, it is shot using a handheld gimbal system to help achieve the stable pan shots, the camera used is most likely to be high end as the resolution of the camera is very high. Shot is a film tradition aspect ratio of 4:16  EDITING - the music video hasnt got any special effects or any fancy transitions due to the nature of the tone of the music video rather it uses a lot of jump cuts from scene to scene to emphasize the realness of the message of the video is that people have problems and that we don't kno...